![]() ![]() As well as to create a new visual system and guidelines to be shared across its entire brand. It was first put to test in the “Firefox fights for you” campaign.Īccording to the design agency, this new approach helped Firefox launch new products. These colorful atomic particles are part of making the brand relevant for younger generations while representing the brand’s core concepts at the same time. One of the most notable changes was the addition of geometric shapes in the visual branding identity. Everything from the logo to icons, app user interface designs, and more went through big changes. This was a major redesign that span across its entire branding design. As well as to different cultures, genders, and all audiences. Firefox wanted to create a shared branding design that makes all of its different apps and services appealing to the new and upcoming generations. ![]() A design agency named Ramotion was in charge of the rebranding process. Firefoxįirefox announced a new rebranding design in 2019 with the main focus on the digital representation of the brand. There’s one thing common with all these amazing brand identity designs-They are all crafted with passion and after thorough research. Whether its vintage design or modern material design, it’ll help create more relevant branding designs. Design Style: Sticking to a design style is important.You’ll see why it matters in the examples section. Visuals: Visual elements such as images, shapes, and icons are also part of a brand identity.But at least pick and use a specific set of fonts in all your designs. Fonts: You don’t have to create your own fonts.Color Palette: Having a specific color palette helps a brand create consistent designs.It’s what makes a brand recognizable and distinctive. Logo: A clear and memorable logo design is a must-have for every brand.For example, creating branding elements for mobile apps and user interfaces are part of digital startups and companies.Įither way, these are some of the main elements you should have in every brand identity design. Because each brand has its own unique qualities. It’s difficult to describe a specific set of elements for a brand identity. It’s all about consistency and making your brand recognizable. This is exactly why big brands like CocaCola even has its own fonts. Because each time you hire a new advertising agency or design new product packaging, you can refer to your brand identity to pick the right colors and design. Having a proper brand identity helps you to be consistent with each and every aspect of your brand promotions and product designs. Or using different fonts for your ads and labels. Imagine each agency using different colors for your brand campaign billboards and posters. It’s about creating specific rules and standards like having a color palette, design style, fonts, and logos that can be used consistently.Ī company never stays with the same advertising agency for too long. Why Is It Important?Ī brand identity is about creating a design system for your brand designs. Of course, brand identity is also part of consistency as well. To make the brand easily recognizable and memorable. That is the main purpose of a brand identity. Even people in rural countries who can’t even read English instantly recognize the brand by its colors and logo design alone. It’s iconic red color and the typography logo is recognized around the world. When all of it is put together and balanced in perfect harmony it gives birth to successful brand identity. In short, brand identity consists of the overall brand design, the colors it uses, the logo, brand name, the font, its style of advertisements, the brand message, and basically every visual element of the company.
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